4 Lessons Learned: Marketing

Steps to take to Upgrade the SEO of your Shopify Store

Shopify is used for many reasons by different people. SEO is practically automatic and does not need help from you. There is no perfect system, and as a result, there are many ways to upgrade it. Shopify stores have their own unique structure of SEO, unlike blogs. You can increase traffic to your store by making sure it is optimized. SEO is a lengthy process and could be a difficult task. For the success of your site, build one that is founded well. There are two parts to an SEO namely onsite and offsite SEO. The two types will be explained below.

Onsite SEO helps to pick out words that are common for your site to be optimized. Such words are to be used in the title and description of products. You should also include links within your site that direct to important pages. Firstly, research for words that are used frequently on the internet and incorporate them in your site. To target the right audience, keywords are very important. There are sites that rank such words and they would be very useful in your research. Once you have created your target keywords, the next step is to make sure you optimize your site using those keywords. Begin with optimization of your homepage with the primary keywords. The subject of the main page can be modified. When it comes to the content of the page use your keywords to make sure that each page is optimized for a specific keyword. You can create different collections of your products and arrange them according to their relevance. It is also very important to remember to add link on your page content. Google may penalize your site if it loads at a slow pace frequently. You should avoid adding features such as widgets to your Spotify store that will make it run slowly. It is advisable that you compress your photos to reduce their size. Large photos tend to slow down the site on most Shopify stores. It is also important to remember that everyone has a mobile phone and that’s your site should be mobile phone friendly. Lack of a mobile-friendly site will reduce traffic to your store and hinder communication with potential customers.

Offsite optimization is a huge factor in SEO as it shows how many backlinks your site has. Several backlinks to your site will help your Google show your site in the first pages of a user’s search. Publishing your article on already established blogs can increase your backlinks.

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